But one other tool on board can be a key asset in capturing segments from marketing campaigns: Member Programs.
Quick18’s Member Programs were designed to allow you to manage your members (duh!), but some courses have also used them for marketing campaigns. When you do that Groupon deal, or run an ad on a local radio station, your success is first measured in terms of how many people got on board: how many vouchers sold, or rounds played. But real success comes from getting those people back for another round, another time.