The best marketing promotions:
- are topical (referencing current news or events)
- feature a strong call to action (in this case it's book online for a discount)
- are measurable (using a Promo Code allows for great reporting).
It's Marketing 101 but too often email promotions miss the mark on these important aspects.
Nice to see some of Quick18's promotional features used here, to great effect.
For more information on how to build promo codes contact us today.