In the age of video, we tried to answer this question in 2 minutes or less.
How'd we do?
Watch Quick18's Andrew Davies present at the Golf Business Forum 2016, in Melbourne. Andrew provides an essential guide to setting green fees, and developing price strategies, to grow your revenue. He also outlines some tips on dealing with local government, if your prices are set by Council, or if you need Council approval for a rate change.
Prefer a good read? Download the whitepaper here.
We often describe Quick18 as a revenue tool, not a booking platform. We believe that Quick18 should help you drive your revenue, and there are a range of tools on board designed to do just that.
But tools aren't the answer on their own - you need a strategy, and you need to measure your results. In terms of developing a price strategy, we're always happy to help and Quick18 has a role at the upcoming Golf Business Forum to talk about developing price strategies.
So let's talk measurement!
Quick18 has many reports on board, and today we're looking at the PURRA report - no, it's not milk, it's Price, Utilisation, Rounds and Revenue & Advance days. PURRA takes the key information you need to know and puts it in one report. Take a look here (we've blocked the name of the facility):
Further to our last post on the new Quick18 product store functionality, Sandhurst has come out with something new by selling golf with the GolfBoard experience, for some select times in January. We're fans of the Sandhurst marketing execution, always with a good visual email and landing page on their own site (check it here), and here they have used our Product Store to sell rounds with the Golf Board. Looks like fun to us!
Sandhurst's requirements were very specific, and with limited tee time availability they chose to package up groups of 4 and sell them via the Store rather than via a booking engine. We love to see courses trying something new, keep it up guys!
Whether you're offering an additional item during tee-time reservations, selling a golf pass or membership, or just looking to clear old shop stock, Quick now offers you the easiest way to get online.
Your best salesperson
Up-selling is as old as... well, selling! It's a proven strategy and delivers even more benefits when done during an online booking process. And the best part is, Quick18 never forgets to ask.
Check out Yarra Bend's add-on options here:
Good news, another improvement to cart fleet management. A couple of weeks back we talked through the options of running a blended rate vs treating carts as an “add-on”. Under either approach you will have customers who decide on check-in that they want a cart, or perhaps no longer want a cart.
There is a great solution for this: on check-in you have the option of changing a walking rate to a cart rate, or vice versa. When you start the check-in process you can select Walk / Cart. This now overrides whatever the rate is (cart or not) and also counts carts for the inventory tracking:
You can also check in some players with “cart” selected, complete the check-in, then check-in the remaining players at the “walk” rate. The booking will then record two people in a cart (1 cart) and two people walking:
Note that if you are tracking your cart revenue through Quick18 this may not work for you, as it will not record the revenue. For example, by changing a blended cart-rate booking to a walking booking, the revenue recorded does not change. However, for most courses the POS tracks revenue so this won’t be an issue.
Let us know if this works for you, feedback always welcome.
We're excited to launch the Quick18 Australia support centre today.
Featuring a knowledge base of Quick18 Solutions and a helpdesk ticketing system, it's a one-stop shop for all your support needs and a great place to extend your knowledge of the Quick18 platform.
You'll find tips and tricks on sending emails, configuring promo codes, setting up Drive email campaigns, creating customer groups, establishing Member Programs and much more. You can also log support tickets easily and quickly, track their status, and search the solutions for anything you need to know.
From now on we'd like you to log all your requests for help via the support centre. Bookmark the support centre, or find your way there from www.quick18.com.au.
In a hurry? Just send an email to email@example.com and a support ticket will be created for you. If you have the time we suggest logging the ticket via the support centre as you can specify urgency, add screenshots, and provide more useful information to us - getting you a faster and better response.
Let us know what you think, and keep challenging us to find ways to do more for you. Our product sales system is ready for launch, so stay tuned for more information on how to get selling more than just tee-times via Quick18.
Quick18 sells carts by the seat, which gives you an edge, as well as some choice. We all know carts are a great revenue source, but do you really work the fleet hard enough? Like many decisions we make, it’s about having a strategy and the right tools to deliver on that strategy.
Quick18 now offers the option of carts as an add-on, or as a blended rate. For those of you currently running a blended golf & cart rate, and those of you considering which way to go, today’s note sets out two different approaches, each with merit.
But first, some definitions...
Ever asked that question in an old African or Middle Eastern market? As a young traveller I got comprehensively fleeced in Morocco and loved every minute of it. Firstly, no prices are shown. Therefore, if you asked for the price it meant you had decided to buy - next came the haggling stage. If you proposed a price you had to honour it. No backing away. Lastly, you knew the price you agreed to was way more than a local would pay. But that was after 45 minutes, two glasses of mint tea, and a dinner invitation so who cares, right?
The point is this - price is a fluid concept. In the retail world, price is cost plus margin. At least to start with anyway, then you start discounting as the stock doesn’t move. In the golf tee-time world we’re not dictated by cost (it’s virtually all fixed, not variable) but we are burdened by old school practices of simplistic prices based on rack-rates, and a competitive market loaded with excess supply. All bad news? Nope. Just the wrong conversation. Never mind what the other courses are doing, what does the customer want?
It is often said that history doesn’t repeat, but it does rhyme. In Australia we have the benefit of a significant chapter in golf business unfolding right now from which to learn - and ideally to then forge a different path. The GolfNow story, with a market monster controlling much of the public golf inventory in the USA, is a salient lesson. The story has some way to go with significant consequences still playing out for organisations including the National Golf Course Owners Association, but enough has happened that we can explore our own market through the lens of the USA experience.
I won’t rehash the USA story, I want to talk about our market. The merger of iseekgolf, GolfLink, and other online third party channels is a significant development that deserves attention. RACV is continuing to force prices down through its facilities and membership programs. Golf Australia and the PGA are taking important steps to engage with the public market, and whilst their contributions remain to be seen, both have a big role to play. In many respects, we're at an important junction on the road.